Customer and Market Research - Forcoda

CUSTOMER AND MARKET RESEARCH AGENCY

FIND YOUR PRODUCT-MARKET FIT

Validate your product ideas quickly and confidently to unlock sustainable growth.

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Set the proper foundation for your business by unlocking in-depth insights into your customers' needs.

The gut feeling can only take you so far. Our market-tested research process helps eliminate the guesswork in your product and sales decisions.

  • Gather insights that inform strategic decisions and align your offering with customer needs
  • Provide actionable insights for growth and profitability
  • Ensure your product meets market demands and stands out from competitors

    • Reduce risks and create customer-focused products.

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Customer & Market Research Services

We create detailed customer personas and segment your audience based on demographics, behaviors, and preferences, allowing you to tailor your product features and marketing strategies effectively.

Develop a deep understanding of your audience by creating detailed customer personas and segmenting them based on demographics, behaviors, and preferences. Tailor your products and marketing strategies effectively to meet their specific needs.

Our team conducts thorough competitive analysis to understand your market landscape, identify opportunities, and position your product uniquely against competitors.

Enhance user experiences by mapping out and analyzing the entire customer journey. Understand interactions and touchpoints to create strategies that boost customer satisfaction and engagement.

We analyze current market trends and provide forecasts to help you anticipate changes or emerging trends and adapt your strategies accordingly.

Through in-depth one-on-one interviews and surveys, we gather and analyze feedback from your customers to identify their needs and pain points, ensuring that your product development is aligned with their expectations.

Discover untapped market opportunities and receive actionable insights to capitalize on emerging trends and gaps. Leverage these insights to innovate and grow your business.

100X

pricing model improvement for Old Smarts

30%

reduction of support calls, University at Buffalo, Financial Aid Department

$100,000

saved in MVP development for Fatherhood Initiative

What Our Clients Say

We want you to be next.

It was an absolute pleasure to work with the Forcoda team on the Complete Senior Care website redesign project – they exceeded all our expectations! The new website design helped us to stand out and also convey a fun and inviting atmosphere of our business. Everyone in our organization is so pleased with our new site! Now when we talk to new potential customers, we direct them to look up information about the program on the website, which we previously weren’t comfortable doing. Thank you to the Forcoda team for being responsive and easy to...

Alisa Reimann

Marketing Director, Complete Senior Care

Within just a few short months, the website had achieved its initial goals for Engine 2. Website traffic increased more than 35% within the first few months of the site launching, with newsletter opt-ins increasing an impressive 50% due to the combined marketing efforts from the client’s side as well as improved website functionality.

Diana Mitchell

Marketing Director, Engine 2

There was a genuine interest in my business and understanding of my needs. That customer-first service did not end there. My response time and client pipeline management has improved significantly. Throughout the development process, Valerie communicated often to ensure I was on board with the development as the primary user of the system. My needs as a client were heard and applied to the development. Working with Forcoda, the communication was clear, the work product is quality, and the partnership was felt. I enjoyed how nimble and “real” they are.

Jodi Battaglia

Owner, cur.ate

With Forcoda’s help, we were able to raise $1.5 million in the seed round. Their wireframe development was impressive and didn’t lead to any delays. Great communication and strong relationships are a top priority for them to make for a successful partnership.

Chris LaFleur

Co-founder and COO, Transparency Registry

I was particularly impressed with Forcoda’s team ability to assess our needs, understand our goals and develop a solution that not only represents the recently launched UB brand but also effectively conveys the financial aid office’s primary messages and makes critical information easily findable for students and parents.

Mary B. Henesey

Academic Affairs Marketing & Communications, University at Buffalo

I actually didn’t know what a UX/UI designer was until I got in touch with Forcoda. I was pleased to find out that there are dedicated professionals that can take the vision that’s in my head and put it in front of us in a way that’s visually appealing and visually pleasant. They came back to us with a lot of different ways for designs and visions and mood board to help us shape that concept.

Ryan Kairalla

Founder, Sonispark

When we started this project, we had a basic idea for the design and content, but we didn’t have the bandwidth to coordinate the development. The communication with the Forcoda team was super smooth throughout the project. They listened carefully to our feedback and even managed to understand and implement some of our more vague ideas – a big plus for us. We’re very happy with the result. The site meets our current needs and, even better, it’s set up to grow with our expanding services. We appreciate Forcoda’s hard work, professionalism, and their part...

Emily Faracca

Marketing Manager, Trusted Nurse Staffing

Looking back on everything Refresh Miami did in 2023 I wanted to say thank you for being part of it. We’ve received a lot of positive feedback about our new website and newsletters. It’s been great to work with the Forcoda team!

Nicole Vasquez

Chief Operating Officer, Refresh Miami

Discover Our Case Studies

More projects in customer and market research.

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Avocado & Coconuts
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SelectFI: Prototyping & Customer Validation
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Sonispark
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Implement. Accelerate. Scale. Implement. Accelerate. Scale. Implement. Accelerate. Scale.

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