Avocado & Coconuts

Avocados and Coconuts, a creative production agency, faces the challenge of managing their productions efficiently. The agency lacks a centralized platform to access all the necessary information related to a set, which includes scene name, location, start time, duration, notes, lunch and break times, and even the sunrise and sunset timings.

To address, we proposed the design and development of a comprehensive dashboard that provides the team with all the necessary information. The dashboard would include a range of features, such as a calendar with all upcoming events, timings, and notes. It would also have a section that displays information about each scene, such as the scene name, location, and duration, as well as notes related to the scene.

To ensure the success of the Avocados and Coconuts dashboard project, we followed a comprehensive and iterative design process. Here are the key steps we took:

• Understanding the User Persona: We started by creating a user persona profile for the target audience of the dashboard. This involved conducting user interviews and research to gather insights into their needs, goals, and pain points.
• Empathy Mapping: Using the information gathered from user research, we created an empathy map to understand what the user persona says, does, feels, and thinks. This helped us gain a deeper understanding of their motivations and behaviors.
• General User Story: Based on the user persona and empathy map, we developed a general user story that outlined the main goals and frustrations of the target audience. This helped us align our design decisions with their needs.
• Main User Flow: Using the insights from the user persona, empathy map, and general user story, we created a main user flow for the dashboard. This flow outlined the steps the user would take to access and interact with the necessary information. It ensured a seamless and intuitive user experience.
• Responsive Dashboard Design: With the user research and user flow as our guide, we began the design phase. Following an iterative approach, we created wireframes and prototypes of the dashboard design. We tested these designs with the client and made necessary refinements based on their feedback.

The outcome of our design process was a user-friendly and visually appealing dashboard that met the specific needs of Avocados and Coconuts. The responsive design ensured that the dashboard was accessible on various devices, allowing the team to access information on-the-go.

By incorporating the user persona profile, empathy map, and user flow, we were able to create a dashboard that addressed the user’s goals and frustrations. The comprehensive overview, calendar, scene information, and timings sections provided the necessary information for efficient production management.

Throughout the project, we maintained close collaboration with Avocados and Coconuts, incorporating their feedback and ensuring that the dashboard aligned with their requirements. The resulting outcome is a centralized platform that streamlines production management, enhances productivity, and helps the team deliver successful productions.